Bank & Entrepreneur launch #ItsToughEnough, Gain Global Support

Ann Agbakoba, Publisher, Bank & Entrepreneur Africa

Bank & Entrepreneur Africa (B&E) has launched #ItsToughEnough – an online initiative that harnesses the know-how of world-leading entrepreneurial experts to lift Africans from idea (or no-idea) stage to viable business. This is contained in a press release by Bank & Entrepreneur, B & E. made available to SSWatch.

B & E recently struck its first #ItsToughEnough partnerships with experts Marc Goldberg, founder, Marc Goldberg Photography and Precious L. Williams –founder, Perfect Pitches, who have both volunteered to share their expertise with zealous Nigerians via virtual knowledge transfer, in February 2024 at a token.

Expert photographer, Marc, will kickstart the Master class with what he calls ‘low-hanging fruit’ – an immediate opportunity to start and grow a successful photography business, armed with a camera. Mr. Goldberg’s pedigree lists clients such as The New Yorker, The Washington Post, LA Times, CNN, People magazine, Stand up to Cancer, Rabobank, AXA, and The New York Genome Center.

The #KillerPitchMaster, Precious, on the other hand, thinks that much of the success of the #ItsToughEnough campaign lies not just in sparking that business idea, but also in persuading potential clients that your business is the only option that truly matters. Known for converting conversations into currency, Ms. Williams is a world-class speaker and trainer for global brands like BMW, Google, LinkedIn, Microsoft, Harvard University and Columbia University.

On her part, Anne N. Agbakoba, Publisher, Bank & Entrepreneur Africa, says: “B&E’s task is to contribute in making Nigeria vibrant and great by igniting an entrepreneurial boom, increasing the     percentage of women entrepreneurs, and supporting government efforts at becoming a leading economy, as well as achieving impressive rankings on both the Global Competitiveness and Human Development Indices”.

The press release also disclosed that proceeds from the token charged for registration fee to access Marc and Precious’ sessions will be used for+ developing the B&E MoJo4TheMasses Academy, which trains ladies from disadvantaged communities to become Mobile Journalists (MoJos).

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